I’m a Communication Designer with over 10 years experience who uses design principles to help businesses solve their advertising, brand, publication, digital, social, cultural and customer experience challenges. ↓

Hokusai – National Gallery of Victoria
Branding, Art Direction
2017
The Hokusai Exhibition at National Gallery of Victoria (NGV) required a campaign brand to showcase the 176 iconic works of this famed artist.

The design allowed for his most celebrated artwork, The great wave off Kanagawa, to be displayed at the greatest scale while bilingual headings and information was still communicated through a dynamic grid system and colour palette selected directly from the work. 

Village Vet
Branding, Art Direction
2015
The challenge was to bring the old business into a contemporary model that would resonate with both new and old clientele. At the same time, to provide a unique design that would be momerable to a range of pet owners.

The response was to design a tailored symbol system through pictograms and typography to inform the interior design and assimilate into the existing business culture.

The overall aim was to provide a positive and contemporary system of way finding and identity, relevant and functional to both the vetinary staff and the customers both human and animal.

Interior Design: M STUDIO
Photography: Andrea Colvin

25 International Artist’s Who Have Made an Impact
Publication Design
2017
The challenge for this project was to design a publication that could speak to a young audience and engage new visitors to the collection as well as being a unique education resource. The publication sought to offer further insight into the gallery's collection in a contemporary and dynamic way.

Winner in Young Adult: Non-Fiction category at the 2018 International Book Awards


The response to the brief was to design a publication that could engage a young audience whilst retaining an overall look that does not feel like it is speaking to a younger audience. It's playful and direct along with the use of an overall solid colour to convey this tone and language.

Throughout the publication a strong sense of grid is used to create a formal language with the ability to break this grid in dynamic ways.

Designed as a hard cover with a flush to edge finish. This publication has a unique quality as a solid piece well before the book is opened and this was a key to the design process. An object as an artefact before being a book. To want to pick this publication up and to start reading.

The publication is written by Ronnie Scott and is a writing style for art gallery institutions. A style that is very much story-telling, taking you on a fantastical journey through the key works in the NGV's collection.

Author: Ronnie Scott

Labs
Branding, Art Direction
2018
As technology establishes new horizons, what is possible is continually growing into that shifting horizon. LABS was developed as an internal group of essentially disparate knowledge sets and the intersection of where sets these collide. The challenge was to create a unique visual language for a large, multinational and established organisation to allow space for innovation.   

Design

A palette of high-vis orange, reflective greys and metallic finishes combine a beauty of intrigue and awe with nostalgia of space and discovery.

Pyrite–Precision in nature

Pyrite contains both iron and sulfur molecules that join themselves into rigid bonds to create a system of cubic crystals, resulting in a naturally formed near-perfect isometric cube.

These seemingly mechanical sculptures form alongside the raw Pyrite mineral, creating a symbolic and contrasting visual mascot for LABS.

Response

The overall design and aesthetic revolved around  where technology is  focussed while looking back on pioneers of the future past. Where has all the dreams gone of what was once possible by just gazing at the moon or buying that first geology kit . The dream of space travel and exploring new frontiers seems smaller; closer.

This design allows to look forward into that unknown future while allowing the design to anchor into the past.  To allow for nostalgia for the future.

Creative Director: Amy Weston
Executive Creative Director: Glen Dickson

keirvaughan@gmail.com
Melbourne, Australia