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As XXXX’s Pride in Your Origin campaign enters its fourth year, the iconic Queensland beer brand is taking hometown pride to the next level, partnering with PUMA to bring a unique home-ground edge to the Maroons during away games.

Together, we engineered a first-of-its-kind Home Soil boot, a custom boot that brings a literal piece of Queensland turf into enemy territory for this year’s State of Origin series. Did it work? The Maroon's, with their captain Cameron Munster wearing the iconic Home Soil boots–won the series. You be the judge.