Breast Cancer Network Australia
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Breast Cancer Network Australia has been at the forefront of Breast Cancer advocacy for decades beggining in 1998, by creating the inaugural Field of Women, a visual display of breast cancer statistics on the lawns of Parliament House in Canberra.
Over the decades, Breast Cancer Network Australia has achieved an incredible amount. But with scale, it lost some of the grassroots advocacy it began with. We aimed to put this back at the core of the organisation: the protest. Pink and black, used boldly, with the brand system set on an 'angle of impact'. All of it built on a new brand platform, 'No Life Limited by Breast Cancer', so everyone affected by breast cancer has a voice and a platform to stand on.
Year
2026
COLLABORATORS
Claire McMahon [LEAD DESIGNER] + Alice Dowdall [SENIOR CREATIVE] + Madeline Tindall McDonald [Lead Designer] + Lucinda Nguyen [DESIGNER] + Ryan Walker [MOTION DESIGNER] + Jonny Rands [ECD] + Anna Pitt [STRATEGY] ++ INSPIRATIONAL CLIENTS BOLD ENOUGH TO PUSH US ♡
Services
BRAND PLATFORM, BRAND DESIGN, REFRESH, BRAND SYSTEM
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