Vegemite
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Australia’s most iconic spread launched a distinctive new brand platform that taps into a hidden truth we’ve all instinctively known for generations – VEGEMITE is the not so secret weapon behind the nation’s success.
We built a brand system from the iconic 100 jar design. Turning every execution into a version of Australia's most iconic product. yes, mitey VEGEMITE.
Year
2025
COLLABORATORS
JONNY RANDS [EXECUTIVE CREATIVE DIRECTOR] + BEN MANN [ASSOCIATE CREATIVE DIRECTOR] + NICK MOLYNUEX [ASSOCIATE CREATIVE DIRECTOR (COPY)]
Services
BRAND PLATFORM, BRAND SYSTEM, CREATIVE
Awards
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