Stubbies
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Stubbies shorts have been an Australian staple since 1972. We were tasked to restablish Stubbies into Australian culture as a verstatile short that would work hard day or night.
We created a new brand positioning that leant in to what makes Stubbies special: their accidental sex appeal. You don't wear them to turn heads, but you will. Then relaunched Stubbies with a new brand platform 'Always Working it' alongside a fully refreshed brand system that nodded to the past but was ready for now. The small pocket on the front was the imputus for the refresh. We built the entire brand system from the distinctiveness of this tiny little pocket leveraging the iconic shape to flex into everything the brand needed to do.
Year
2024
COLLABORATORS
Annabel Begeng [SENIOR CREATIVE (COPYWRITER)] + Lily Lazzarotti [SENIOR CREATIVE (COPYWRITER)] + Jesse Theodosiou [LEAD DESIGNER] + Tom WENBORN [CCO]
Services
BRAND PLATFORM, BRAND DESIGN, REFRESH, BRAND SYSTEM
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