Dragon Sauce
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To launch Season 2 of House of the Dragon for Binge the idea was simple. Let's make hot sauces that are so hot, you breathe fire. Beyond that, we really wanted to get to the core of the bitter feud between Houses and express this as two distinctly crafted label design's that felt iconically representative of both Houses and their Dragon Sauce’s. Above all, design's that are highly collectable, sharable and loved. And hot.
Each label design features elements that reflect each of the feuding councils. The bottles individually wax dipped and packaged in a limited edition case.
Year
2023
COLLABORATORS
FELIX ETTELSON [ASSOCIATE CREATIVE DIRECTOR] + JARED MCDOWELL [LEAD DESIGNER] + CHRIS HILLARY [PHOTOGRAPHER]
Services
EARNED, PACKAGING DESIGN
More works
