Digital design
Karicare Microsite was a project that began with the challenge of creating a narrative of Karicare’s unique history and story.

The baby formula was established over 100 years ago, when two individuals joined forces to create a natural milk formula using New Zealand milk. The projects biggest challenge was showing both the founder’s individual journeys from opposite ends of the world to there eventual meeting and establishing Karicare and the begginings of it’s rich history.

Once the design journey was mapped out, we established a split timeline that showed both founder’s story and when they joined forces. This then became a mobile version wherby both founders were introduced at the top of the section and then a click through expanded the individuals story. 

User Experience:  Dennii Lee Stanbridge
Illustration: Callum McGregor
Melbourne, Australia